BLACK ENTERPRISE EXISTS TO INSPIRE, EMBOLDEN, AND EMPOWER OUR COMMUNITY TO EMBARK ON THE LIFETIME JOURNEY FROM AMBITION TO ACHIEVEMENT
BLACK ENTERPRISE is a solutions-oriented multimedia company with a historic and current mandate to create instructional and inspirational content for an affluent, educated, and engaged audience of African Americans.
DIGITAL AUDIENCE
Black-owned since its inception in 1970, BLACK ENTERPRISE is the most trusted Black digital media brand that has given value and presence to the voices of African Americans while providing vital information and guidance for entrepreneurs and professionals to pivot during challenging times,
design innovative strategies, and identify new opportunities for reinvention and advancement.
#19
Business/News Rank
13M
Monthly Page Views
5.5M
Monthly Unique Visitors
2.5 Million
Social Media Followers
903K
797K
320K
297K
43K
217K
Daily Newsletter Subscribers
33.39%
Total Open Rate
209K
Sponsored Email Subscribers
33.89%
Total Open Rate
DIGITAL AUDIENCE
Black-owned since its inception in 1970, BLACK ENTERPRISE is the most trusted Black digital media brand that has given value and presence to the voices of African Americans while providing vital information and guidance for entrepreneurs and professionals to pivot during challenging times,
design innovative strategies, and identify new opportunities for reinvention and advancement.
#19
Business/News Rank
13M
Monthly Page Views
5.5M
Monthly Unique Visitors
2.5 Million
Social Media Followers
903K
797K
320K
297K
43K
217K
Daily Newsletter Subscribers
33.39%
Total Open Rate
209K
Sponsored Email Subscribers
33.89%
Total Open Rate
GET CONNECTED TO THE BE.COM AUDIENCE
The BLACK ENTERPRISE audience is highly engaged with our core content across multiple platforms and is actively stimulated by the resources, information, and inspiration we share tailored from the black perspective.
AGE
25—34:
35—44:
45—54:
WEBSITE
12%
20%
20%
GENDER
Women
Men
WEBSITE
56%
44%
HHI Over $100K | 57%
Black/AA Comp Index | 275
Professional/Managerial | 68%
Business Owner/Partner | 31%
College & Post Grad | 72%
AUDIENCE ACCLERATOR
In today’s competitive media landscape, reaching black audiences with authenticity and precision requires more than tradition al demographic targeting. The black enterprise audience accelerator is a first-party data solution designed to help brands connect with black audiences at scale—with cultural relevance and proven impact.
FIRST-PARTY DATA FOUNDATION
Built on Black Enterprise’s proprietary audience intelligence, capturing real engagement and behaviors across our trusted platform
PRECISION TARGETING
Move beyond broad demographic targeting to reach specific, high-value segments with contextual and behavioral insights
AUTHENTIC CONNECTIONS
Enable deeper, more meaningful relationships through culturally messaging and strategic placement
A premium video, display, and rich media advertising solution designed to extend the reach and influence of Black Enterprise’ s trusted editorial voice—connecting brands with Black audiences actively engaged in business, leadership, and wealth -building.
ALIGN WITH THE CULTURE: CONTENT BY & FOR THE PEOPLE
Our weekly and by-monthly interviews and discussions with celebrities, executives, founders, and change makers cover a wide variety of topics of particular interest to the AA community.
28.3M Views
FROM THE CORNER OFFICE
ON THE CLOCK With WOMEN OF POWER
YOUR MONEY YOUR LIFE
YOUR MONEY YOUR LIFE
This hard-hitting video series explores how decisions are made at the highest levels
as BLACK ENTERPRISE
President & CEO
Earl “Butch” Graves Jr.
engages in exclusive, insider
interviews with the nation’s
most powerful CEO
BEYOND THE HYPE
CLASS IS IN SESSION
BOARDROOM CHATS
Be The Game: The Business of Sports
Be The Game: The Business of Sports pulls back the curtain on the deals, decisions, and power players shaping the sports Americans live for. This premium interview podcast sits at the intersection of competition, commerce, and culture—featuring candid, 45-minute conversations with the executives who run the game: team owners and general managers, sports agents, attorneys, marketers, and investors.
CONTENT COVERS FOR THE DIGITAL WORLD
Even in a fully digital world, BLACK ENTERPRISE coversstill matter in a big way.
A magazine cover has long been a symbol of achievement, credibility, and cultural relevance. That legacy remains powerful — especially when a trusted brand is involved. It’s a digital badge of honor designed for the social era. They’re easy to share, repost, and resurface — providing a spotlight moment that lives far beyond the originallaunch date.
Visual Storytelling at its Best
BE DigiCovers distill the essence of a story into one powerful image. For brands, that visual real estate becomes a storytelling opportunity — an invitation to be part of a larger cultural narrative.
CONTACT
KYLE ALLMAN
EVP/Chief Revenue Officer
212-886-9507
allmank@blackenterprise.com
JUSTIN V. BARTON
Senior Vice President
Digital Strategy & Programmatic Partnerships
516-967-0895
bartonj@blackenterprise.com
BE…REACHES.TOUCHES.
REFLECTS.CONNECTS.
AUDIENCE INTERESTS
The BLACK ENTERPRISE audience is serious about success and depends on our expertise and recognizes that our coverage is about their lives, their challenges, and their aspirations. They are business owners, tastemakers, and influencers.
Business Owners | 35.7% (254 Index)
Interest in Financial Products | 79.5% (175 Index)
Interest in Auto Purchase | 27% (187 Index)
Interest in Travel | 94.5% (148 Index)
Interest in Personal Care/Beauty | 82.8% (173 Index)
Interest in Wellness | 48.4% (200 Index)
PODCASTS & VIDEO SERIES:
CONTENT BY & FOR THE PEOPLE
Our weekly and by-monthly interviews and discussions with celebrities, executives, founders, and change makers cover a wide variety of topics of particular interest to the AA community.
28.3M
Views
EXPERIENCES: CONNECT FACE-TO-FACE
6.3K
Attendees227M
Impressions
CUSTOM –BRANDED CONTENT: AUTHENTIC CONNECTIONS
We look forward to working with our marketing partners on unprecedented integrated marketing solutions to drive your business goals and communication strategies.
DIGITAL ADS.
CUSTOMIZED ARTICLES.
INTERVIEWS.
PODCASTS.
SOCIAL SERIES.
LIVE BROADCASTS
PAST & CURRENT PARTNERS
JANUARY
Wealth Building Strategies
FEBRUARY
Top Executives in Corporate America
MARCH
Women Changing the World
JULY
Health is Wealth
AUGUST
Black Business Month
SEPTEMBER
Keys to Wealth
APRIL
Investing for a Lifetime
MAY
Retirement Fundamentals
JUNE
Honoring Juneteenth Heroes
OCTOBER
HBCU Talent Explosion
NOVEMBER
Excellence in Leadership
DECEMBER
Holiday Gift Guide
