BLACK ENTERPRISE EXISTS TO INSPIRE, EMBOLDEN, AND EMPOWER OUR COMMUNITY TO EMBARK ON THE LIFETIME JOURNEY FROM AMBITION TO ACHIEVEMENT
BLACK ENTERPRISE is a solutions-oriented multimedia company with a historic and current mandate to create instructional and inspirational content for an affluent, educated, and engaged audience of African Americans.
BE…REACHES.TOUCHES.
REFLECTS.CONNECTS.
AUDIENCE REACH
Black-owned since its inception in 1970, BLACK ENTERPRISE is the most trusted Black digital media brand that has given value and presence to the voices of African Americans while providing vital information and guidance for entrepreneurs and professionals to pivot during challenging times,
design innovative strategies, and identify new opportunities for reinvention and advancement.
18.8M
Digital & Social Monthly Uniques
13M
BlackEnterprise.com Page Views
2.5 Million
Social Media Followers
903K
797K
320K
297K
43K
217K
Daily Newsletter Subscribers
33.39%
Total Open Rate
209K
Sponsored Email Subscribers
33.89%
Total Open Rate
AUDIENCE DEMOGRAPHICS
The BLACK ENTERPRISE audience is highly engaged with our core content across multiple platforms and is actively stimulated by the resources, information, and inspiration we share tailored from the black perspective.
AGE
25—34:
35—44:
45—54:
55—64:
WEBSITE
7.9%
14.19%
20%
35.6%
SOCIAL
21.1%
35.8%
24.9%
9.2%
GENDER
Women
Men
WEBSITE
68.3%
31.7%
SOCIAL
62.7%
37.2%
HHI Over $100K | 53.2%
Employment (FT/PT) | 59%
Student (FT/PT) | 11.5%
Homeownership | 67.4%
Children in Home | 28.5%
Marital Status | 49.5%
AUDIENCE INTERESTS
The BLACK ENTERPRISE audience is serious about success and depends on our expertise and recognizes that our coverage is about their lives, their challenges, and their aspirations. They are business owners, tastemakers, and influencers.
Business Owners | 35.7% (254 Index)
Interest in Financial Products | 79.5% (175 Index)
Interest in Auto Purchase | 27% (187 Index)
Interest in Travel | 94.5% (148 Index)
Interest in Personal Care/Beauty | 82.8% (173 Index)
Interest in Wellness | 48.4% (200 Index)
PODCASTS & VIDEO SERIES:
CONTENT BY & FOR THE PEOPLE
Our weekly and by-monthly interviews and discussions with celebrities, executives, founders, and change makers cover a wide variety of topics of particular interest to the AA community.
28.3M
Views
EXPERIENCES: CONNECT FACE-TO-FACE
6.3K
Attendees227M
Impressions
CUSTOM –BRANDED CONTENT: AUTHENTIC CONNECTIONS
We look forward to working with our marketing partners on unprecedented integrated marketing solutions to drive your business goals and communication strategies.
DIGITAL ADS.
CUSTOMIZED ARTICLES.
INTERVIEWS.
PODCASTS.
SOCIAL SERIES.
LIVE BROADCASTS
PAST & CURRENT PARTNERS
JANUARY
Wealth Building Strategies
FEBRUARY
Top Executives in Corporate America
MARCH
Women Changing the World
JULY
Health is Wealth
AUGUST
Black Business Month
SEPTEMBER
Keys to Wealth
APRIL
Investing for a Lifetime
MAY
Retirement Fundamentals
JUNE
Honoring Juneteenth Heroes
OCTOBER
HBCU Talent Explosion
NOVEMBER
Excellence in Leadership
DECEMBER
Holiday Gift Guide
CONTACT
EVP/Chief Revenue Officer
212-886-9507
allmank@blackenterprise.com
DIRK CALDWELL
SVP/National Director, Multimedia Sales
212-886-9507
caldwelld@blackenterprise.com
RENAU DANIELS
SVP/National Director, Multimedia Sales
212-886-9507
danielsr@blackenterprise.com
ROBERT SPENCE
SVP/National Director, Multimedia Sales
212-886-9507
spencer@blackenterprise.com